Community referrals are important for school recruitment, which is why our strategies for St Peters Woodlands (SPW) seek ways to include the whole school. For the revamp of their print collateral we involved every classroom to create over 30 decorative typefaces. These were used strongly on covers and each spread of their new suite of materials for parents to show off to their friends and families.

SA Great (now Advantage SA) wanted a campaign to stop the brain drain interstate and overseas. Based on insights from market research, we created a peer-to-peer campaign and integrated a website and app that promoted the sharing of cool stuff amongst young South Australians.

After 116 years of service, RDNS was to both merge its public and private entities and consolidate a brand strategy to avoid interstate trademark barriers. Our Brand Focus process uncovered the driving heart of their brand, articulated its positioning and inspired a cobranded identity upgrade to unify the organisation across Australia.

Medallion Homes needed to differentiate themselves from their copycat competition with an identity and positioning that would be hard for others to wear. My Brand Focus process dug deep to uncover and articulate their uniqueness and steered a rebrand and new tagline “Pleasure you deserve”.

The owners of the successful Cibo Ristorante in North Adelaide wanted to extend the reach of their popular espresso bar - so they started Cibo Espresso. Rather than follow the trend of “old Italy” coffee bars, they were focussed on delivering a contemporary experience of Italianness and Style. Our identity paid tribute to the original Cibo and the red logo has now become a new icon for style.

This start-up Adelaide company came to Fusion to establish early market share in mobile ordering. To utilise limited resources and maximise customer satisfaction we recommended a brand strategy of focussing on one category at a time (eg cafés, florists, etc). This lead to a modular identity for multiple apps/categories that convinced early vendors and customers that NoQ was a credible international brand and could be trusted.